The Big 5 Analyzer

Foundations of Financially
Fit Gyms™

Compare your gym's Big 5 financial metrics to our industry benchmarks, then get your prioritized next steps. About 5 minutes with last month's P&L in hand.

Showing US benchmarks (USD). Pricing & lifetime-value targets adjust for your region.

Your info

👋 Welcome back — we saved your progress.

First, where should we send your results? We'll analyze your numbers against our benchmarks and keep a copy of your report so your BFU coach can review it with you.

Your name

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Email

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Gym name

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We use your email to send your report and won't share it. No spam, no list — just your results. Designed for gyms offering 1:1, small group, and large group training. If you offer other services (open gym, boot camp, etc.), talk to a BFU coach to set custom benchmarks.

1 Are you charging enough?

Revenue and active clients for each service you offer. Turn off any service you don't run.

Use figures from one recent, representative month (last month's P&L is ideal). If last month was unusual, pick whichever of the last three months best reflects an average month. Don't mix months.

1:1 Personal Training We offer thisNot offered

Skipped — this service won't be scored.

Revenue from 1:1 PT ($) This service's revenue for the month.

Active 1:1 clients Members active (not frozen/terminated) that month.

Small Group PT (3–8 per coach) We offer thisNot offered

Skipped — this service won't be scored.

Revenue from Small Group PT ($)

Active Small Group clients

Large Group Training We offer thisNot offered

Skipped — this service won't be scored.

Revenue from Large Group ($)

Active Large Group clients

2 Are your clients staying long-term?

Terminations and total members (active + frozen) for each service. A termination is anyone who canceled or didn't renew, counted in the month they left.

1:1 Personal Training We offer thisNot offered

Skipped — this service won't be scored.

1:1 clients who terminated

Total 1:1 clients Active + frozen.

Small Group PT We offer thisNot offered

Skipped — this service won't be scored.

Small Group clients who terminated

Total Small Group clients

Large Group Training We offer thisNot offered

Skipped — this service won't be scored.

Large Group clients who terminated

Total Large Group clients

3 Are you maximizing capacity?

A session is one coach in one time slot; a visit is a single client attendance. One coach with 6 people = 1 session, 6 visits.

1:1 Personal Training We offer thisNot offered

Skipped — this service won't be scored.

1:1 sessions that month

Of those, how many clients showed up

Small Group PT We offer thisNot offered

Skipped — this service won't be scored.

Small Group sessions that month

Max people per Small Group session

Small Group visits that month

Large Group Training We offer thisNot offered

Skipped — this service won't be scored.

Large Group sessions that month

Max people per Large Group session

Large Group visits that month

4 Are your expenses in control?

Whole-business figures for the month. Exclude owner compensation of any kind here — that comes next.

Gross revenue ($) All services, products, and other income.

Total people expense ($) All payroll, fees, taxes. Excludes owner pay/perks.

Rent expense ($) Rent + related charges (utilities, common-area fees).

Marketing expense ($) Ad spend, marketing/social manager, direct mail, etc.

All other expenses ($) Everything else except the above and owner comp.

5 Are you paying yourself enough?

Your compensation as the owner, for the same month.

Owner pay & perks ($) Salary + perks (phone, car, other owner-specific pre-tax expenses).

Profit, before tax ($) P&L profit minus any owner pay & perks.

Profit distributions ($) A share of profits taken — not regular owner pay.

Email me a link to my report so I can revisit it anytime.

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✓ On track ✗ Below benchmark — Not offered / no data

This self-assessment is a snapshot, not a definitive audit. Benchmarks are directional — use them to frame your next conversation with a coach, not as a verdict. Weigh them alongside your local market, the age of your business, and your risk tolerance. Questions? Post in the BFU Circle community or talk to your Accountability Coach.